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| Picture credit: DeathtoStock |
Written by Lisa Pounder
Its just over a decade since the birth of
Youtube, the uploading of how to, self-help and music videos on the website has
become the casual hobby for teens in their bedrooms. It has transformed into a business adventure
that has led to multi-million pound careers of so many and has created a new
genre of media. One of the largest
subjects covered on the site involves beauty and the evolution of video
blogging. The biggest names are starting to gain celebrity statuses such as
Zoella, Tanya Burr and Fleur De Force who have created careers out of vlogging.
These girls are just a selection of creators who have produced their own beauty
and skincare lines that have become best sellers in Boots and Superdrug stores.
The
girls who are considered aspirational by many young girls often promote the use
of cosmetics to accentuate features. They show achievable makeup looks and
reviews of products to provide their honest opinions, which is a new reality to
the airbrushed photos we’re so used to seeing. Although the use of heavy makeup
is often discouraged by parents of young girls, the frank tutorials that start
with bare faced women and the honest discussions about confidence, anxiety and
body confidence allow young girls to embrace makeup without going over the top.
The instructional but calm chatty approach makes an achievable outlet for girls
to access to get tips and tricks but also feel like they’re watching a friend,
something the press tries so hard to emulate but fails miserably.